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Instagram boasts more than 80 million users, not to mention a $1 billion purchase by Facebook. This wide acceptance and use, coupled with being owned by a seemingly unstoppable social media juggernaut, provides the perfect venue for a business to reach its customers.
Use this visual recognition to your company's advantage. By sharing pictures on Instagram, you can help both potential and current customers immediately identify your business with a series of photos. For example, if you are selling baked goods, you can share photos of a cake at your store. If you are in the finance industry, you can post pictures of happy clients signing the mortgage on their first house. The possibilities are endless, but the real goal is to help customers identify your business with the images you provide.
There is no reason to be too clever. Just post naturally and allow the power of Instagram to connect with your customers on a personal level, and you will see a bump in success.